Lancaster Farmland Trust
The Communication Associate is a professional Communication & Development position primarily responsible for executing LFT’s digital communications and events. As the organization’s digital specialist, the Communication Associate effectively plans and markets the impact of LFT to new and present audiences by creating digital content and assisting in events. The primary goal of this position is to maintain existing engagement, motivate a variety of new audiences to engage with our mission, expand the public’s awareness of LFT, and grow the organization’s base for support.
The Communication Associate will report to the Communication Manager to play a crucial role in the marketing and fundraising of LFT:
- Serve as the primary person over LFT’s social media platforms (LinkedIn, Facebook, Instagram).
- Create and schedule all social media content and ads.
- Maintain and manage LFT’s email calendar creating email campaigns on Constant Contact.
- Identify new audiences and cross-promotion opportunities via partnerships.
- Work with the Communication Manager to reimagine LFT’s website and manage content.
- Maintain organizational style guide.
- As necessary, provide support to the Community Engagement Manager to expand corporate support, including sponsorships, partnerships, corporate grants, and volunteer opportunities.
Content Gathering and Executing
- Go to farm visits with Land Protection staff to gather photos and quotes for social media posts, email campaigns, and blogs.
- Monitor media for relevant news stories and share content on platforms.
- Work with Communication Manager to assist in writing copy for print pieces.
- Coordinate with Communication Manager and freelancers to keep content creation on schedule.
- Work in tandem with Community Engagement Manager to organize successful fundraising and outreach events.
- Develop all event-related content for print and electronic publications and social media.
- Coordinate event-related correspondence, including invitations, pledge reminders, and acknowledgments.
- Assist with event planning and logistics.
- Provide support for event committees.
- Serve as on-site support at events. Oversee the development of event collateral, including booth displays, takeaways, and audio/visual deliverables.
Organizational and Assisting in Other Communication/Fundraising Needs
- Represent LFT at community functions and through professional affiliations.
- Complete other duties as assigned by the Communication Manager, Community Engagement Manager, or the President and CEO.
- While an ideal candidate does not necessarily need experience in agriculture or land/water conservation, they must be philosophically committed to the mission and vision of the organization and willing to work efficiently and imaginatively to ensure LFT’s communication and engagement efforts are successful.
- Bachelor’s degree in Marketing, Communications, or related fields with one to two years of professional or internship experience.
- Comfortability using Constant Contact, Adobe Suite, WordPress, and a variety of social media platforms.
- Creative who notices and cares about how content will be seen and read.
- Strong project management skills.
- Outstanding relational, verbal, and written communication skills with a high level of accuracy.
- Self-starter and initiator who is organized and can relate detail to the overall picture.
- Strong analytical, problem-solving, and proofreading skills.
Lancaster Farmland Trust offers competitive pay and a comprehensive benefits package including: health, dental and vision insurance; short & long term disability; retirement contribution; life insurance; generous time off; some remote work; and flexible hours.
It is LFT’s policy to select, place, train and promote the best qualified individuals. We consider relevant factors such as work quality, attitude and experience, to provide equal employment opportunity for all employees in compliance with applicable local, state and federal laws and without regard to non-work related factors such as race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic predisposition, national origin, religion, creed, age, disability, citizenship, marital status or domestic partnership status, labor union membership, military or veteran status, or other non-job-related criteria.
Lancaster Farmland Trust was established in 1988 by local citizens concerned about the loss of farmland in Lancaster County. LFT mission is to: Vigorously accelerate the permanent protection and stewardship of farmland. With a vision that our farms, soil, water, and roots are protected for all. Since its inception, LFT has protected 568 farms and nearly 35,000 acres of farmland – ranked #1 in Pennsylvania for farmland preservation.