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A Pragmatic Approach to Social Media
Jun. 21, 2023|10:00 am - 11:15 am
Every organization needs to have social media incorporated in its communications, but how can we maximize efficiency and output? Very few organizations can spare exorbitant amounts of time for social media, so how do we make the most of the time we’ve got? In this short online workshop, participants will explore: how to select and curate the right platforms and audience for their organization; how to hone in on the strongest and most efficient messaging and content creation strategies; how to effectively manage time with social media; and how to take advantage of free online options that make social media communications easier to manage. Near the end of the workshop, time will be set aside to pragmatically and quickly create a useful piece of content for an upcoming event, as well as Q&A/discussion so the group has a chance to address authentic and relevant inquiries.
Lindsay Dill, Senior Director of Marketing & Community Engagement, Allegheny Land Trust
As ALT’s Senior Director of Marketing & Community Engagement Communications Director, Lindsay leads all marketing, communications, public relations, and community organizing activities to promote ALT’s strategic priorities, initiatives, and projects.
Native to Erie, PA, Lindsay moved to Pittsburgh to attend Point Park University, where she graduated with degrees in Photojournalism and Global Cultural Studies. Lindsay fell for Pittsburgh while biking around each neighborhood exploring its city stairs, third places, and green spaces.
In her free time, she can be found crafting personal documentary photo series on place, labor, travelers, and stairs; volunteering with local bike- and play-promoting organizations; and running, biking, and city-stair climbing. Lindsay’s favorite conservation area is Dead Man’s Hollow because of its rich history, dark tunnels, and location along the Great Allegheny Passage.
Robert Campbell, Communications Specialist, WeConservePA
A lifelong Pennsylvanian who’s always lived within the Susquehanna watershed, Robert supports the broad-ranging efforts of WeConservePA through writing, editing, design, media management, and more.
Prior to joining WeConservePA, Robert was a full time artist and educator. He still pursues opportunities in those arenas as the calendar allows with 717 Arts and their partner organizations. He has a BA and M.Ed. from Penn State University and is an adjunct faculty member at Penn State Harrisburg.
Robert enjoys the beauty of Pennsylvania’s outdoor recreation options most often through camping and hiking with friends and family. He lives in Harrisburg with his partner Alexis and their daughter Rosie.