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Graphic Grammar: Design Advice from a Guy Who Can’t Draw


Join Recreation and Conservation Program Specialist Josh VanBrakle with DCNR for a virtual reprise of his popular land conservation conference session. Visual communication is critical to conservation work. As we share ever more content through videos, social media, and interactive websites, we increasingly depend on images to tell our stories. As students we spent years learning grammar for our writing. But few of us were taught graphic grammar—the language, structure, and syntax of visual communication. Just like writing grammar helps us get our point across, so too does graphic grammar. In this session, you’ll learn basic graphic grammar rules like color, contrast, and focal points and how to apply them to your designs. Not an artist? Not a problem. Neither am I. These design basics are something everyone can use. Whether you make social media posts, design interpretive signs, or just want to improve your next PowerPoint, come and learn practical techniques to level up your communications.

$25.00 (free for WeConservePA members)


Reach out to [email protected] if you need your member code.


Josh VanBrakle | Conservation Program Specialist, DCNR, Bureau of Recreation and Conservation
Josh VanBrakle was told by every art teacher he ever had that “he can’t draw.” But in his job as a recreation and conservation advisor at DCNR, he has become a graphic designer who routinely creates fact sheets, infographics, videos, interactive websites, and more.


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