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Strategic Planning: Defining an Approach to Align Mission and Relevance


Many regard strategic planning as something between a fruitless fad and an onerous obligation. The truth is, strategic planning IS a lot of work, but it isn’t just a trend or a huge task that needs to be checked off your ever-growing to-do list. A well-conceived and implemented strategic plan is a critical tool for running a successful organization.

Can your organization succeed without a strategic plan? Maybe so, but if success is not defined, how will you know it when it happens? The key is to get it “right”. Organizations that commit the time and energy to a solid strategic planning process clearly proclaim their confidence—in their mission, in their vision, and in their staff and leadership—to take on the challenges before them. They commit themselves to achieving ambitious goals knowing that their timeline is achievable yet nimble enough to respond to emerging challenges and opportunities. And that is the power of a strategic plan.

This session will outline the process, timing and key elements that turn strategic planning into a critical tool for developing your organizations, departments, and/or committee’s strategic thinking.

$25.00 (free for WeConservePA members)


Reach out to [email protected] if you need your member code.


Catherine Grace | Director of Consulting Operations, Relevant Strategies and Solutions

Catherine Grace manages RS&S’s administrative, financial, and operational resources while also working with clients to develop comprehensive strategic plans. Catherine applies her keen analytical skills to help clients to determine strategies that will address challenges, leverage opportunities, and position themselves to achieve their mission-related goals. Having worked with a broad range of organizations, ranging from arts and culture, conservation, education, social services, and zoos and aquariums, Catherine has developed a deep understanding of the unique challenges and opportunities facing the nonprofit world today. She blends that knowledge with her planning and communication expertise to tailor strategies that guide her clients in setting ambitious goals, growing revenues, enacting actionable plans, and setting a course for a strong and sustainable future.

Catherine launched her consulting career at Schultz & Williams, Inc., a national planning, and development consulting firm, as a project manager. She holds a bachelor’s degree in psychology from the University of Pittsburgh and a master’s degree in education from Arcadia University. She also teaches nonprofit management and strategic planning as an adjunct professor for the University of New Haven.


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