VP of Development & Marketing

Allegheny Land Trust

The Vice President of Development and Marketing is responsible for the strategic development and tactical execution of Allegheny Land Trust’s comprehensive marketing, communications, and development efforts. As a member of the organization’s senior leadership team, the professional in this position must be capable of actively contributing to senior-level organizational planning and decision-making and ensuring the development and effective implementation of marketing and development plans that are fully aligned with and capable of advancing the organization’s mission.

Duties and Responsibilities

Development (50%)

  • Leads the strategic development and implementation of fundraising plans and programs to support ALT operations and programming. This includes annual campaigns (such as Day of Giving and the Year-End Appeal), the ongoing maintenance and expansion of organizational membership, specific community campaigns to support property acquisitions, and planned giving efforts.
  • Oversees the design and implementation of processes and systems to track donor data, identify trends, and maximize communication channels to engage current donors and identify and enlist new donors. Ensure fundraising and donor recruitment efforts consider equity and inclusion in all aspects of the process.  Establishes metrics and is accountable for performance against goals.
  • Individually, and in collaboration with the CEO and senior staff, identifies, solicits, establishes, and maintains relationships with foundations, businesses, and governmental funding sources to promote ALT mission and vision.  Maximizes funding opportunities from these sources to generate critical operational and programmatic funding.

Marketing (35%)

  • Increases awareness and perception of ALT across the region. Establishes, develops and implements branding strategies, creative messaging, and execution plans for communicating to external stakeholders, with particular focus on reaching diverse audiences.  Establishes, develops and implements branding strategies, creative messaging, and execution plans for communicating to external stakeholders, with particular focus on reaching diverse audiences.  Directs design and development of marketing materials, identifies technologies to disseminate messages, and proactively executes established marketing plans. Develops and directs implementation of annual marketing and communications plan and budget.
  • Separate from, and in conjunction with specific fundraising initiatives, perform outreach to communities, media, municipal governments, elected officials, and other non-profit organizations to advance ALT’s mission.  Serves as a key spokesperson for the organization to a wide variety of audiences.   Establishes strategies to promote ALT expertise in local, state, and federal policy advocacy.

Management (15%)

  • Recruits, trains, manages, and evaluates a high-performing team to collectively achieve overall marketing and development goals. Seek on-going opportunities to strengthen the team through clear professional development plans and regular performance evaluations.
  • Develops and adheres to an annual departmental budget to deliver stated objectives within agreed upon cost parameters. Participates in organizational budgeting process.  Prepares and presents reports on various levels (i.e. staff meeting updates, donor and grant reports, board meeting reports/presentations).

Qualifications

  1. A minimum of ten years of professional or managerial experience in one or more of the following fields: marketing, public relations, business development, sales management, communications, institutional advancement, nonprofit development, or prior land trust experience.
  2. Comprehensive knowledge of management, sales, and communications concepts and processes as may be obtained through a 4-year degree in business administration, marketing or liberal arts, and/or otherwise demonstrated through 10+ years of related professional experience.
  3. Proven ability to work successfully with diverse communities and commitment to promoting diversity, equity, access, and inclusion.
    Demonstrated ability to communicate effectively to a wide range of diverse audiences and at all levels of an organization, including a proven track record of relating to and influencing executive level decision-makers, both internal and external.
  4. Demonstrated ability to think strategically and create and execute plans that fulfill organizational objectives and goals.
    Demonstrated experience in developing and adhering to departmental budgets to deliver stated objectives, including combined budgets with other departments or partners.
  5. Knowledge of nonprofit organization management and development operations as gained through prior experience in nonprofit staff or board roles. Understanding of ALT policies, procedures, goals and objectives as acquired through on-the-job experience.
  6. Knowledge of environmental principles and an understanding of the vital role that land conservation plays in local and global sustainability.
    Ability to travel by automobile or reliable transportation to meetings and ALT properties. Hold and maintain valid driver’s license.

Compensation and Benefits Package:

The compensation range for this position is $99,200 to $116,700 annually based on a salary benchmarking performed by an independent, third-party consultant in 2022.

How to Apply

Ready to make a positive impact? Apply to be a part of our team by submitting a cover letter and resume to Emilie Rzotkiewicz at [email protected] by May 1, 2024 at 5:00 PM. Cover letters should respond to the position responsibilities and qualifications presented in the job posting. Within the cover letter, please demonstrate your high-level fundraising experiences with examples of successful capital campaigns and methods of securing operating dollars. Also, please share your experiences with developing organizational marketing and/or specific marketing campaigns. Applicants may be asked to complete a Predictive Index assessment or similar workplace evaluation.