Learn & Network

The goal of a strategic plan is to help nonprofit organizations achieve success by clarifying and prioritizing their mission and goals. How to communicate where the organization is headed, including a method to evaluate its progress, strengths and needs strengthens an organization’s ability to make decisions.

Join seasoned professional, Kim Murphy, President of Berks Nature as she shares her perspective, process, and tips for strategic planning for non-profits. Kim has 38 years of fundraising and leadership experience working in charitable organizations with over 20 years as President of land trust and environmental education organization, Berks Nature in Berks County PA.

The value of a workshop among colleagues and volunteers is learning from and sharing with all participants. This workshop will outline a process and helpful hints for strategic planning for large or small organizations, with or without professional staff. We will discuss what is the role for board members, and who should lead the process. Whether you’re new to your role as leadership staff or board member, transitioning from a working board to a more hands-off board or just interested in how board members can work effectively together, there should be something for everyone in this session.

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Kim Murphy | President, Berks Nature

Kim has extensive experience in fundraising, community relations, watershed wide regional partnerships, education and in particular nature based educational programs. Kim joined Berks Nature (then Berks County Conservancy) in January 2004.  As president, she works with a dedicated staff to improve and protect our land and water resources, to educate the community about land use and its implications, and to connect people to nature thus, conserving Berks County’s unique cultural and environmental resources for the benefit of future generations.

To fulfill that mission, and to better address the changing needs of their constituency, Kim led the organization through a name change in 2015 changing from The Berks County Conservancy to Berks Nature. Berks Nature recently completed a nearly $5 million capital campaign to raise money for a new nature center, “The Nature Place” which opened in September 2017 and has achieved LEED GOLD certification. In 2018 they opened a Nature Preschool. In 2021 the organization received a $28.5 million operating endowment gift and embarked on a $4.5 million expansion of The Nature Place. The Berks Nature team has focused on preserving agricultural land, forests and open space; protecting the quality of our streams and ground water; preserving historic landmarks and scenic landscapes; environmental education and by promoting those values that contribute to a sustainable future for our community.